Vital Proteins, a Nestle Health Science brand
+500
adaptations
23
markets supported
40%
cost reduction with AI
The brief
Vital Proteins, a Nestle Health Science brand, needed a content production solution that could cater to multiple markets while maintaining brand consistency. They required a flexible, efficient way to localize assets, everything from talent and product shots to legal requirements, without the delays and costs of traditional production.
The approach
Orb collaborated closely with Vital Proteins’ International creative agency to develop a modular, template-driven content production system integrated into our proprietary platform. We filmed a range of adaptable assets, allowing markets to tailor content to their needs by selecting different talent, scenes, drinks, pack shots, price points, and more. All dynamically adjustable across any aspect ratio.
The impact
Unparalleled flexibility – Markets could refresh assets, adjust messaging, and optimize content on demand with a click of a button.
Massive efficiency gains – Traditional localization timelines were slashed, cutting down both production costs and turnaround times.
Scalable AI innovation – Automated voiceovers empowered rapid content adaptation while maintaining Vital Proteins’ brand voice across regions.
Frictionless global execution – A seamless process enabled easy adaptation for different markets, ensuring consistent yet hyper-localized storytelling.
