Margaright
Margaright
Margaright
Client:
Remy Cointreau
How do we ensure the most popular cocktail in the USA is made in the right way? By getting Aubrey Plaza to tell us when it's wrong!
The Problem
Our Approach
The Impact
When Cointreau came to us in early 2023, the challenge was simple: Nobody knows what to do with Cointreau, so people don’t buy it for home.
We built a campaign that explained the importance of making your Margarita “Margaright,” with the most important ingredient from the original recipe, Cointreau. Aubrey Plaza was hired as our brand ambassador, and a creative platform that involved collaborating closely with her to set the stage for her improvisation on set, which gave us an authentic, madcap performance, brought to life through a series of films.
→ Record-breaking success – Make Your Margarita Margaright became the most successful campaign in Cointreau’s history, driving record sales in 2023.
→ Viral cultural moment – The campaign amassed 15 million organic views on Instagram, fueling a wave of GIFs, memes, and social engagement.
→ Momentum for future campaigns – Its success led to a follow-up campaign, reviving the Cosmopolitan as the must-have holiday cocktail.
→ Star power amplified – Aubrey Plaza’s presence ensured maximum visibility, with her most popular organic Instagram video—a hilarious duet with Joe Biden—racking up 11.8 million views.
The Brief
The Brief
When Cointreau came to us in early 2023, the challenge was simple: Nobody knows what to do with Cointreau, so people don’t buy it for home.
When Cointreau came to us in early 2023, the challenge was simple: Nobody knows what to do with Cointreau, so people don’t buy it for home.
Our Approach
Our Approach
We built a campaign that explained the importance of making your Margarita “Margaright,” with the most important ingredient from the original recipe, Cointreau. Aubrey Plaza was hired as our brand ambassador, and a creative platform that involved collaborating closely with her to set the stage for her improvisation on set, which gave us an authentic, madcap performance, brought to life through a series of films.
We built a campaign that explained the importance of making your Margarita “Margaright,” with the most important ingredient from the original recipe, Cointreau. Aubrey Plaza was hired as our brand ambassador, and a creative platform that involved collaborating closely with her to set the stage for her improvisation on set, which gave us an authentic, madcap performance, brought to life through a series of films.
The Impact
The Impact
→ Record-breaking success – Make Your Margarita Margaright became the most successful campaign in Cointreau’s history, driving record sales in 2023.
→ Viral cultural moment – The campaign amassed 15 million organic views on Instagram, fueling a wave of GIFs, memes, and social engagement.
→ Momentum for future campaigns – Its success led to a follow-up campaign, reviving the Cosmopolitan as the must-have holiday cocktail.
→ Star power amplified – Aubrey Plaza’s presence ensured maximum visibility, with her most popular organic Instagram video—a hilarious duet with Joe Biden—racking up 11.8 million views.
→ Record-breaking success – Make Your Margarita Margaright became the most successful campaign in Cointreau’s history, driving record sales in 2023.
→ Viral cultural moment – The campaign amassed 15 million organic views on Instagram, fueling a wave of GIFs, memes, and social engagement.
→ Momentum for future campaigns – Its success led to a follow-up campaign, reviving the Cosmopolitan as the must-have holiday cocktail.
→ Star power amplified – Aubrey Plaza’s presence ensured maximum visibility, with her most popular organic Instagram video—a hilarious duet with Joe Biden—racking up 11.8 million views.
26.2M
combined views
26.2M
combined views
26.2M
combined views
26.2M
combined views
#1
sales year for Cointreau
#1
sales year for Cointreau
#1
sales year for Cointreau
#1
sales year for Cointreau
1st
large scale activation for Cointreau
1st
large scale activation for Cointreau
1st
large scale activation for Cointreau
1st
large scale activation for Cointreau
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Let’s Create Something Exceptional Together
Let’s Create Something Exceptional Together
Let’s Create Something Exceptional Together
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