Comviq
Comviq
Comviq
Client:
Comviq
Smart production boosts in-house team to create market dominance. More assets, more value, less waste.
The Problem
Our Approach
The Impact
Comviq, the leading mobile operator in the Nordics, realized their traditional agency set-up couldn’t keep up with the pace and demands of a year-round marketing calendar. Creative assets were falling short, lacking flexibility, reusability, and the ability to cover ad-hoc requests between major campaigns.
Orb introduced a smart production model built around a single, modular shoot designed to generate still and video assets for 12 campaigns during a year. By aligning early with Comviq’s internal teams and mapping out both performance and brand needs, we were able to produce a library of content covering activations during the year in a single production. With all assets tagged and stored on our platform, Comviq could quickly access and repurpose content across formats, platforms, and markets.
→ Maximum output, minimum shoots – One shoot delivered content for a full year of campaigns, increasing ROI per production.
→ Creative agility – Enabled faster turnarounds for ad-hoc marketing needs.
→ Cross-functional alignment – A collaborative briefing process ensured all stakeholder needs were built in from the start.
→ Efficiency through technology – With everything stored and tagged in our platform, reuse became seamless and cost-effective.
The Brief
The Brief
Comviq, the leading mobile operator in the Nordics, realized their traditional agency set-up couldn’t keep up with the pace and demands of a year-round marketing calendar. Creative assets were falling short, lacking flexibility, reusability, and the ability to cover ad-hoc requests between major campaigns.
Comviq, the leading mobile operator in the Nordics, realized their traditional agency set-up couldn’t keep up with the pace and demands of a year-round marketing calendar. Creative assets were falling short, lacking flexibility, reusability, and the ability to cover ad-hoc requests between major campaigns.
Our Approach
Our Approach
Orb introduced a smart production model built around a single, modular shoot designed to generate still and video assets for 12 campaigns during a year. By aligning early with Comviq’s internal teams and mapping out both performance and brand needs, we were able to produce a library of content covering activations during the year in a single production. With all assets tagged and stored on our platform, Comviq could quickly access and repurpose content across formats, platforms, and markets.
Orb introduced a smart production model built around a single, modular shoot designed to generate still and video assets for 12 campaigns during a year. By aligning early with Comviq’s internal teams and mapping out both performance and brand needs, we were able to produce a library of content covering activations during the year in a single production. With all assets tagged and stored on our platform, Comviq could quickly access and repurpose content across formats, platforms, and markets.
The Impact
The Impact
→ Maximum output, minimum shoots – One shoot delivered content for a full year of campaigns, increasing ROI per production.
→ Creative agility – Enabled faster turnarounds for ad-hoc marketing needs.
→ Cross-functional alignment – A collaborative briefing process ensured all stakeholder needs were built in from the start.
→ Efficiency through technology – With everything stored and tagged in our platform, reuse became seamless and cost-effective.
→ Maximum output, minimum shoots – One shoot delivered content for a full year of campaigns, increasing ROI per production.
→ Creative agility – Enabled faster turnarounds for ad-hoc marketing needs.
→ Cross-functional alignment – A collaborative briefing process ensured all stakeholder needs were built in from the start.
→ Efficiency through technology – With everything stored and tagged in our platform, reuse became seamless and cost-effective.
2
crews to cover all assets
2
crews to cover all assets
2
crews to cover all assets
2
crews to cover all assets
20
activations per year
20
activations per year
20
activations per year
20
activations per year
4x
ROI per shoot
4x
ROI per shoot
4x
ROI per shoot
4x
ROI per shoot
See More
See More
See More
Let’s Create Something Exceptional Together
Let’s Create Something Exceptional Together
Let’s Create Something Exceptional Together
Have a project that needs smart, scalable content solutions? Whether you’re looking to streamline production, enhance engagement, or localize at scale, Orb is here to help.
Let’s discuss how we can bring your vision to life - get in touch today!