The Swoon
The Swoon
The Swoon
Client:
Global Streamer
A community driven approach to growth
The Problem
Our Approach
The Impact
The Client wanted to build a loyal, highly engaged audience around its growing Korean drama catalogue. The challenge was to go beyond promotion and create a digital space that felt authentic, culturally resonant, and fan-first—somewhere K-drama lovers could feel truly seen and celebrated.
Orb created The Swoon—a dedicated YouTube channel and social presence positioned as the “All Access Unnie” of Korean drama. Orb led the content strategy, full-scale production, and channel management, using audience insights and cultural nuance to deliver highly relatable daily content, all designed to strengthen community and fuel growth.
→ Massive fanbase built – The Swoon grew to 3.39 million subscribers, expanding across platforms to meet fans where they are.
→ Unmatched engagement – Averaged over 2 million hours of YouTube watch time monthly, with 1–3 new pieces of content produced daily.
→ Cultural relevance = connection – Community-first storytelling turned casual viewers into loyal superfans, fueling continued growth.
→ Sustained success – What started as a marketing effort became a beloved K-drama destination and long-term brand asset for Netflix.
The Brief
The Brief
The Client wanted to build a loyal, highly engaged audience around its growing Korean drama catalogue. The challenge was to go beyond promotion and create a digital space that felt authentic, culturally resonant, and fan-first—somewhere K-drama lovers could feel truly seen and celebrated.
The Client wanted to build a loyal, highly engaged audience around its growing Korean drama catalogue. The challenge was to go beyond promotion and create a digital space that felt authentic, culturally resonant, and fan-first—somewhere K-drama lovers could feel truly seen and celebrated.
Our Approach
Our Approach
Orb created The Swoon—a dedicated YouTube channel and social presence positioned as the “All Access Unnie” of Korean drama. Orb led the content strategy, full-scale production, and channel management, using audience insights and cultural nuance to deliver highly relatable daily content, all designed to strengthen community and fuel growth.
Orb created The Swoon—a dedicated YouTube channel and social presence positioned as the “All Access Unnie” of Korean drama. Orb led the content strategy, full-scale production, and channel management, using audience insights and cultural nuance to deliver highly relatable daily content, all designed to strengthen community and fuel growth.
The Impact
The Impact
→ Massive fanbase built – The Swoon grew to 3.39 million subscribers, expanding across platforms to meet fans where they are.
→ Unmatched engagement – Averaged over 2 million hours of YouTube watch time monthly, with 1–3 new pieces of content produced daily.
→ Cultural relevance = connection – Community-first storytelling turned casual viewers into loyal superfans, fueling continued growth.
→ Sustained success – What started as a marketing effort became a beloved K-drama destination and long-term brand asset for Netflix.
→ Massive fanbase built – The Swoon grew to 3.39 million subscribers, expanding across platforms to meet fans where they are.
→ Unmatched engagement – Averaged over 2 million hours of YouTube watch time monthly, with 1–3 new pieces of content produced daily.
→ Cultural relevance = connection – Community-first storytelling turned casual viewers into loyal superfans, fueling continued growth.
→ Sustained success – What started as a marketing effort became a beloved K-drama destination and long-term brand asset for Netflix.
3.39M
subscribers
3.39M
subscribers
3.39M
subscribers
3.39M
subscribers
2M
watch time hours per month
2M
watch time hours per month
2M
watch time hours per month
2M
watch time hours per month
100%
data driven content
100%
data driven content
100%
data driven content
100%
data driven content
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See More
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Let’s Create Something Exceptional Together
Let’s Create Something Exceptional Together
Let’s Create Something Exceptional Together
Have a project that needs smart, scalable content solutions? Whether you’re looking to streamline production, enhance engagement, or localize at scale, Orb is here to help.
Let’s discuss how we can bring your vision to life - get in touch today!