H&M
H&M
H&M
Client:
H&M
Scaling Creativity: How we produce over 100,000 Video Adaptations a Year for H&M
The Problem
Our Approach
The Impact
With 100 markets, 25 campaigns annually, and content spanning multiple channels, H&M needed a way to produce high-quality, localized video adaptations at an unprecedented scale. The challenge was to maintain brand consistency while ensuring content resonated with diverse audiences across regions.
Orb became became H&M’s extended arm in content production. By leveraging our proprietary automation platform, we streamlined versioning and transcreation processes, enabling rapid adaptation of campaign assets for different formats, languages, and media channels. We efficiently tailored content for 80+ countries while integrating instant performance feedback, helping H&M refine campaigns in real time for maximum impact.
→ 100,000+ video adaptations annually – We automated H&M’s content versioning process, ensuring high-quality, localized content across 100 markets and all digital and in-store channels.
→ Cost-efficient, high-quality production – Our workflow automation allowed H&M to produce more personalized content at the same—or lower—cost, eliminating inefficiencies in traditional production cycles.
→ Faster go-to-market times – By streamlining content creation, transcreation, and delivery, we helped H&M launch campaigns quickly and adapt them in real-time based on market feedback. Agile, data-driven strategy – H&M could test, optimize, and scale campaigns effortlessly, keeping them at the forefront of retail marketing innovation.
The Brief
The Brief
With 100 markets, 25 campaigns annually, and content spanning multiple channels, H&M needed a way to produce high-quality, localized video adaptations at an unprecedented scale. The challenge was to maintain brand consistency while ensuring content resonated with diverse audiences across regions.
With 100 markets, 25 campaigns annually, and content spanning multiple channels, H&M needed a way to produce high-quality, localized video adaptations at an unprecedented scale. The challenge was to maintain brand consistency while ensuring content resonated with diverse audiences across regions.
Our Approach
Our Approach
Orb became became H&M’s extended arm in content production. By leveraging our proprietary automation platform, we streamlined versioning and transcreation processes, enabling rapid adaptation of campaign assets for different formats, languages, and media channels. We efficiently tailored content for 80+ countries while integrating instant performance feedback, helping H&M refine campaigns in real time for maximum impact.
Orb became became H&M’s extended arm in content production. By leveraging our proprietary automation platform, we streamlined versioning and transcreation processes, enabling rapid adaptation of campaign assets for different formats, languages, and media channels. We efficiently tailored content for 80+ countries while integrating instant performance feedback, helping H&M refine campaigns in real time for maximum impact.
The Impact
The Impact
→ 100,000+ video adaptations annually – We automated H&M’s content versioning process, ensuring high-quality, localized content across 100 markets and all digital and in-store channels.
→ Cost-efficient, high-quality production – Our workflow automation allowed H&M to produce more personalized content at the same—or lower—cost, eliminating inefficiencies in traditional production cycles.
→ Faster go-to-market times – By streamlining content creation, transcreation, and delivery, we helped H&M launch campaigns quickly and adapt them in real-time based on market feedback. Agile, data-driven strategy – H&M could test, optimize, and scale campaigns effortlessly, keeping them at the forefront of retail marketing innovation.
→ 100,000+ video adaptations annually – We automated H&M’s content versioning process, ensuring high-quality, localized content across 100 markets and all digital and in-store channels.
→ Cost-efficient, high-quality production – Our workflow automation allowed H&M to produce more personalized content at the same—or lower—cost, eliminating inefficiencies in traditional production cycles.
→ Faster go-to-market times – By streamlining content creation, transcreation, and delivery, we helped H&M launch campaigns quickly and adapt them in real-time based on market feedback. Agile, data-driven strategy – H&M could test, optimize, and scale campaigns effortlessly, keeping them at the forefront of retail marketing innovation.
100k+
Adaptations per year
100k+
Adaptations per year
100k+
Adaptations per year
100k+
Adaptations per year
43%
Cost Savings
43%
Cost Savings
43%
Cost Savings
43%
Cost Savings
120+
Campaigns
120+
Campaigns
120+
Campaigns
120+
Campaigns
See More
See More
See More
Let’s Create Something Exceptional Together
Let’s Create Something Exceptional Together
Let’s Create Something Exceptional Together
Have a project that needs smart, scalable content solutions? Whether you’re looking to streamline production, enhance engagement, or localize at scale, Orb is here to help.
Let’s discuss how we can bring your vision to life - get in touch today!