MargaRight or MargaWrong: Aubrey Plaza Sets the Record Straight for Cointreau

The French liqueur brand debuts its most significant marketing to date in the U.S. with agency Edisen
AUTHOR:
Terry Stanley

Senior Editor at Adweek

Publish date:
Jun 14, 2023
share:

Pity the poor bartender who runs out of a key ingredient for Aubrey Plaza’s margarita, with the famously acerbic actor announcing that the frosty beverage she’s just been served at a swanky hotel is, literally, garbage.“Be a dear and go dig a hole and bury this—thank you,” Plaza says to her friend when she learns that her libation does not include Cointreau. She publicly calls out the resident mixologist for the ultimate party foul, which she dubs “a MargaWrong.”“Anyone

Get in touch

Let us know what you think

Get in touch

Let us know what you think