Orb Group: Creativity at Scale, Engineered for What’s Next 

We’re excited to share that Edisen is now Orb Group. 

This isn’t just a new name. It marks the next phase of our evolution, shaped by the needs of today’s content-driven world. Brands are under pressure to deliver more content, across more channels, in less time and with fewer resources. Orb Group exists to meet that challenge. 

We help marketing and creative teams move faster, stretch budgets further, and scale creative output through a blend of strategy, smart systems, and expert talent. Our approach brings together automation, creative services, and workflow intelligence to make content production more efficient without sacrificing quality. 

Why Orb? 

Because content doesn’t stand still. It flows across platforms, formats, languages, and teams. It needs to be agile, adaptable, and constantly in motion. 

The name Orb reflects this reality. It also speaks to how we work - at the center of content, helping brands organize, optimize, and activate assets across every stage of the process. 

We don’t just build creative. We engineer the systems that make it possible to deliver great work at scale. 

Our Story 

Our roots are in production and post-production, but we’ve grown well beyond that. As Edisen, we connected services like content versioning, asset management, and editorial with proprietary tech that brought greater control to the creative process. 

Now, as Orb Group, we’ve refined our focus. We exist to help marketing and creative teams get more from their content—more output, more efficiency, and more impact—without burning out their people or their budgets. 

We call this content engineering. It’s where creativity, technology, and smart planning meet. 

What We Do 

Our work centers around three core solutions: 

Smart Production 

We help brands plan campaigns that are designed for scale from the start. That means modular shoot strategies, flexible formats, and intentional creative direction. The result: fewer reshoots, faster delivery, and more assets for every dollar spent. 

Smart Versioning 

We simplify the process of adapting content across formats, channels, and markets. Whether you need automated resizes, language localizations, or tailored edits for different platforms, we make it easy to deliver the right message, in the right way, every time. 

Workflow Optimization 

We streamline the operational side of content. From organizing assets to managing approvals and distribution, we build and run systems that reduce friction and increase speed. Our goal is to free your team up to focus on creativity, not process. 

Technology That Supports Creativity 

We use automation and intelligent tools to speed things up, but we never remove the creative touch. Our systems get you most of the way there, but our people take it across the finish line. 

Whether it’s AI-assisted localization or workflow automation, everything we offer is designed to support your team, not replace it. Creativity remains at the heart of everything we do. 

Built for Brands. Ready for Everyone. 

We work primarily with brand and in-house teams, helping them operate with more agility and less overhead. But we also collaborate with agencies, broadcasters, and production companies, supporting their goals and fitting into their existing ecosystems. 

We adapt to the way you work, not the other way around. 

Same Team, Sharper Mission 

While the name is new, our team remains the same. You'll continue working with the creative, strategic, and operational experts you know and trust. What has evolved is our direction—sharpened to better reflect what we offer and the problems we're built to solve.

Orb Group helps content work harder. Our systems and services are designed to increase impact, speed up timelines, and stretch resources further, without compromising creative quality. 

Let’s make what’s next. 

Welcome to Orb Group. Creativity at scale, powered by people and built for change.